Logo system

Primary wordmarkTH30NE primary wordmarkPrimary / horizontal
Stacked identityTH30NE metallic identity

Independent global
technology company

Stacked / endorsed
Icon / monogramTH30NE monogramApp / avatar
App iconApp icon
FaviconTH30NE small markSmall use
Clear space
TH30NE clear space
Minimum clear space

Color palettes (TH30NE global)

Dark mode

Charcoal   /   Graphite   /   Bronze   /   Champagne

Darker mode

Void   /   Obsidian   /   Deep bronze   /   Burnished

Light mode

Ivory   /   Stone   /   Sand   /   Graphite

Typography

Primary / headlines

Extended Display

AaHEADLINES / HERO / IMPACT

Secondary / body

Inter / system

AaBODY / UI / READABILITY

Accent / data

Technical Mono

AaNUMBERS / DATA / INTERFACE

Iconography (system)

Global
Technology
Intelligence
Automation
Communications
Entertainment
People
Ecosystem

Texture & materials

Gold-veined stoneMarble
Brushed titaniumBrushed
titanium
Architectural concreteConcrete
Bronze metalMetal
Carbon materialCarbon
Glass architectureGlass
Fabric materialFabric

Sub-brand identities (owned by TH30NE)

Signal Rodeo geometric jackrabbit logoSIGNAL RODEOBY TH30NE
COMMUNICATIONS
PRAXISBY TH30NE
CRM / OPERATIONS
ARGUSBY TH30NE
LEAD DISCOVERY
NOUSBY TH30NE
INTELLIGENCE / ORCHESTRATION
TH30NE STUDIOSBY TH30NE
GAMES & INTERACTIVE
OTHER PROJECTSBY TH30NE
IN DEVELOPMENT
TH30NE
BUILT FOR WHAT'S NEXT

Brand applications

TH30NE digital brand on a laptop
TH30NE mobile brand lock screen
TH30NE luxury corporate cards
TH30NE embroidered mark
TH30NE exterior signage

Taglines & brand voice

PRIMARY TAGLINEBUILT FOR
WHAT'S NEXT.
ALTERNATE EXPRESSIONS

IDEAS. SYSTEMS. PEOPLE. FURTHER.
MORE CAPABLE. MORE YOURS.
GLOBAL BY DESIGN.

BRAND VOICE

BOLDER
DEEPER
CLEANER
MORE PREMIUM
GLOBAL
BUILT TO LAST

TH30NE / R4OPEN WEBSITE ↗ASSET LIBRARY